2019-04-15陈杏衣「马克扎克伯格的证词:以下是你需要知道的要点」-WeAreGrowthHack

陈杏衣「马克扎克伯格的证词:以下是你需要知道的要点」-WeAreGrowthHack

陈杏衣
·周二,Facebook首席执行官马克扎克伯格出现在美国参议院司法和商务委员会面前。
·问题包括社交网络在2016年总统大选中的作用以及它如何处理数据。
·扎克伯格回答了关于Facebook将如何处理未来选举的问题,它是否是一个垄断,以及它应该如何被监管。
Facebook首席执行官马克扎克伯格在回答参议院司法和商业委员会的问题后,于周三返回国会。在周二的长达数小时的拷问中,这些问题包括社交网络在2016年总统大选中扮演的角色,以及该公司如何处理数据。
以下是一些要点。
Facebook没有通知FTC关于数据泄露的信息
扎克伯格表示,Facebook没有在2015年向美国联邦贸易委员会通报剑桥分析数据泄露事件,因为该公司“认为这是一个封闭的案例”。

在Facebook上,8700万用户的个人资料是由一款测试应用获得的,这些数据被用于政治咨询公司剑桥分析公司,这家公司在选举中支持了唐纳德特朗普。Facebook要求测试应用的制造商和剑桥分析公司删除这些数据。社交网络保证这已在2015年完成,但最近的报告显示,这些数据仍然存在。剑桥否认了这一点。
Facebook承认,在向剑桥分析公司提出请求后,它没有检查数据是否被删除。
“我们认为这是一个封闭的案例。回想起来,这显然是一个错误。我们不应该接受他们的承诺,”扎克伯格对参议员们说。
联系米勒
根据扎克伯格的说法,Facebook正在与特别法律顾问罗伯特米勒调查俄罗斯对2016年总统大选的干涉。他说,他个人没有接受米勒团队的采访,但公司里的其他人有。
关于Facebook是否是垄断的问题,参议员林赛?格雷厄姆与扎克伯格之间进行了激烈的交锋。

Facebook将如何处理未来的选举干预?
“这是一场军备竞赛。他们(潜在想要干预的群体)在这一点上继续做得更好。我们也还需要投资于在这方面做得更好,”扎克伯格说。
他补充说:“我更有信心,我们会把事情做好。”
扎克伯格走了一条很好的路线,表明他对监管持开放态度,但没有什么能从根本上摧毁Facebook的商业模式。扎克伯格说:“我的立场不是说不应该有监管。”
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Facebook CEO Mark Zuckerberg appeared in front of the Senate Judiciary and Commerce committees Tuesday.
Questions included the social network's role in the 2016 presidential elections and how it handles data.
Zuckerberg answered questions on how Facebook will handle future elections, whether it was a monopoly, and how it should be regulated.

FacebookCEOMark Zuckerbergreturns to Capitol Hill on Wednesday a day after answering questions from the Senate Judiciary and Commerce committees.
In an hours-long grilling Tuesday, the questions ranged from the social network's role in the 2016 presidential elections to how the company handles data.
Here are the key moments.
Facebook did not notify FTC about data leak
Zuckerberg said Facebook did not notify the Federal Trade Commission about the Cambridge Analytica data leak from 2015because the company "considered it a closed case."
The profiles of87 million Facebook userswere harvested by a quiz app with thedata being soldto political consultancy Cambridge Analytica, which supported Donald Trump in the election. Facebook demanded the maker of the quiz app as well as Cambridge Analytica delete the data. The social network was assured that this was done in 2015, but recent reports suggest that the data still exists. Cambridge Analytica denies this.

Facebook admitted it hadn't checked the data was erased after it made the request to Cambridge Analytica to do so.
"We considered it a closed case. In retrospect that was clearly a mistake. We shouldn't have taken their word for it," Zuckerberg told the senators.
Contact with Mueller
Facebook is "working" with special counsel Robert Mueller's investigation into Russian interference in the 2016 presidential election,according to Zuckerberg. He said he had not been personally interviewed by Mueller's team, but that others in the company had.
"I want to be careful here, because that work is confidential. We are in open session and I don't want to reveal anything that is confidential," Zuckerberg said.
'You don't think you have a monopoly?'
There was a heated exchange betweenSen. Lindsey Graham, R-S.C., and Zuckerberg over whether Facebook is a monopoly or not.

Graham asked Zuckerberg to name competitors and he citedGoogle,Apple,AmazonandMicrosoft. The senator then kept probing and eventually asked, "You don't think you have a monopoly?"
Zuckerberg said: "Doesn't feel like that to me."How will Facebook handle future election meddling?
Confidently.That's the message from Zuckerbergwho said he feels the social network is well equipped to handle upcoming votes such as the 2018 U.S. midterms and elections in countries like India and Brazil.
"This is an arms race. They're (potential groups that want to intervene) going to keep on getting better at this. And we need to invest in keeping on getting better at this too," Zuckerberg said.
"I have more confidence that we're going to get this right," he added.

Regulation
Zuckerberg walked a fine line showing that he was open to regulations, but nothing that would fundamentally blow apart Facebook's business model.
"My position is not that there should be no regulation," Zuckerberg said."I think the real question, as the internet becomes more important in people's lives, is what is the right regulation, not whether there should be or not."
A paid version of Facebook?
Facebook Chief Operating OfficerSheryl SandbergtoldNBC Newslast week thatusers could have to payto completely opt out of their data being used to target them with advertising.
Zuckerberg clarified this, sayingthat "there will always be a version of Facebook that is free." The CEO explained that an ad-supported model is "most aligned with our mission of trying to connect everyone in the world, because we want to offer a free service that everyone can afford."
'Your user agreement sucks'
Facebook has come under fire for not having a clear explanation of how data it collects are being used. Republican Sen. John Kennedy of Louisianahighlighted this point with a frank comment.

"Here's what everyone's been trying to tell you today — and I say it gently — your user agreement sucks," Kennedy said. "The purpose of a user agreement is to cover Facebook's rear end, not inform users of their rights."
Zuckerberg said he imagines that "most people do not read the whole thing," but they have the "opportunity" to.
Facebook: Tech firm or publisher?
The debate on whether Facebook is a publisher or merely a technology platform continues and was brought up in the testimony. Sen. Dan Sullivan, R-Alaska, asked Zuckerberg how he classed Facebook.
"When people ask us if we're a media company or a publisher, my understanding is — what the heart of what they're really getting at is — do we feel responsibility for the content on our platform?" Zuckerberg said.
"The answer to that, I think, is clearly yes, but I don't think that's incompatible with fundamentally, at our core, being a technology company where the main thing we do is have engineers and build products."
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